Reach customers on Arattai, India's homegrown messenger
Connect your Arattai Business account, sync approved templates, send campaigns and answer replies in the same inbox as WhatsApp.
What you can do with Arattai
Connects over OAuth to the Arattai Business API. Tokens are stored encrypted and refreshed automatically.
Promotional, transactional and authentication templates with variables mapped from your contact fields.
Arattai conversations sit next to WhatsApp chats. Chatbot flows answer them too, with numbered options.
New accounts can reach a set number of people a day. Campaigns pause at the limit and continue the next day.
Delivery and reply events are verified with the signature Arattai sends.
Use Arattai as a step in a sequence or as a fallback when WhatsApp cannot reach someone.
Works with your other channels
Every channel shares one contact list, one inbox where replies are possible, and the same automation builder.
Send approved templates in bulk, reply from a shared inbox and run chatbots, all on the official WhatsApp Cloud API or a QR-linked number.
Learn moreSend newsletters and campaigns through Amazon SES, Brevo, Zoho, Gmail or any SMTP, with DKIM signing, one-click unsubscribe and bounce handling.
Learn moreSMS
Connect MSG91, Fast2SMS, Twilio, Vonage or any HTTP SMS API. Send DLT-approved messages and see who actually received them.
Learn moreSmart fallback
If Arattai cannot reach someone, the next channel in your order takes over.
How it worksQuestions about Arattai
Do my customers need the Arattai app?
Yes. People who are not on Arattai are marked as failed, and smart fallback can reach them on another channel.
How do I get API access?
Create an Arattai Business account and an API client in the Arattai developer console, then connect it in SG Reach.
Is it a replacement for WhatsApp?
It is an extra channel. Most businesses use it alongside WhatsApp, SMS and email.
Start reaching people on all four channels this week.
Connect one channel to begin. Add the others when you are ready.